Welcome to Against the Grain
We are a proudly New Zealand owned and operated, business dedicated to enhancing children's lives through our carefully curated selection of affordable, high-quality, and one-of-a-kind children's furniture, toys, and accessories.
What We Do
At Against the Grain Furniture, we believe that
children's furniture should not only be functional but also a reflection of
style and sustainability. Our commitment to providing eco-friendly, durable,
and stylish children's furniture sets us apart in the marketplace. We
understand that as parents, you want to create a beautiful and safe environment
for your little ones, which is why we meticulously curate our collection to
meet the highest standards.
Eco-Friendly Choices
Sustainability is at the heart of what we do. All our products are crafted from
responsibly sourced materials, ensuring that we leave a minimal footprint on
our planet. We prioritize eco-friendly production processes and non-toxic
finishes, giving you peace of mind that your child's furniture is safe for them
and the environment. With our furniture, you can furnish your child's space
while making a positive impact on the planet.
Durability That Lasts
Children are active and adventurous, and their furniture needs to keep up! Our
pieces are designed with durability in mind, made from high-quality materials
that withstand the test of time. We know that kids can be tough on their
belongings, which is why we select furniture that can endure the daily wear and
tear of childhood. Our products are built to grow with your child,
transitioning seamlessly from playful toddler years to more sophisticated
tastes as they grow.
Stylish Aesthetic
We believe that children's furniture should not compromise on style. Our
collection features a range of designs that blend modern aesthetics with
timeless appeal, making it easy to create a chic, cohesive look in any room.
From minimalist Scandinavian designs to colorful and playful themes, our
furniture enhances the beauty of your child's space. We focus on clean lines,
functional forms, and a variety of colors that allow you to express your style
while meeting your child's needs.
Versatility for Every Space
Our wide range of products is designed to be versatile and practical. Whether
you're furnishing a nursery, playroom, or bedroom, we have everything you need
to create a functional and inviting space. Our products include convertible
cots, multifunctional play structures, stylish storage solutions, and
comfortable seating options that encourage play and creativity. Each item is
thoughtfully designed to serve multiple purposes, maximizing the use of space
in your home.
Creating Joyful Spaces
At Against the Grain Furniture, we understand that your child's environment
plays a crucial role in their development and happiness. That's why we are
dedicated to helping you create joyful spaces that inspire imagination and
growth. Our furniture not only serves a functional purpose but also fosters a
sense of comfort and belonging for your little ones.
Choose Against the Grain Furniture as your go-to
destination for children's furniture that combines eco-friendliness,
durability, and style. Together, we can create beautiful, practical spaces that
your children will love now and for years to come.
Meet Our Team
Varun & Jordan Kohli
Varun Kohli – Founder & Operations Manager:
Varun, an engineer turned craftsman, began his journey in the childcare industry in 2019. His passion for creating safe and inspiring environments led to the founding of Against the Grain in March 2022.
Jordan Kohli – Sales & Marketing:
Jordan has collaborated with Varun and the family for two years, focusing on sourcing children's toys and resources, event planning, and managing sales.
Raj & Nikita Kohli
Raj Kohli – Director:
Raj, co-owner of Bright Beginnings Early Learning Centres, brings over 10 years of childcare experience, helping shape Against the Grain’s product selection and quality.
Nikita Kohli – Director:
Nikita, also a co-owner of Bright Beginnings, has more than a decade of experience in childcare, influencing the quality standards at Against the Grain.
Nikolai Kohli
Product Approval Officer:
Nikolai, the youngest team member, joined just before the launch of Against the Grain. As Product Approval Officer, his joy and comfort with our products inspire the team’s mission.
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Our Mission
Our mission is simple: to regularly introduce safe, unique, and eco-friendly products that captivate children's imaginations and nurture their growth.
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Our Vision
As we grow, we aim to offer a diverse range of products, combining local craftsmanship with treasures from around the world, enriching children's lives in New Zealand.
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Against the Grain for Families
At Against the Grain Children's Furniture and Essentials, we cater to households across New Zealand. Our products support parents and caregivers in creating safe, imaginative, and comfortable spaces for children to learn, play, and grow.
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Against the Grain for Childcare Centers
As a trusted resource for childcare centers, Against the Grain offers carefully selected products that enhance learning, promote safety, and spark creativity, all tailored to meet the expectations of early childhood education professionals.
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Against the Grain for Families
At Against the Grain Children's Furniture and Essentials, we cater to households across New Zealand. Our products support parents and caregivers in creating safe, imaginative, and comfortable spaces for children to learn, play, and grow.
-
Against the Grain for Childcare Centers
As a trusted resource for childcare centers, Against the Grain offers carefully selected products that enhance learning, promote safety, and spark creativity, all tailored to meet the expectations of early childhood education professionals.